![]() ![]() These include the need to download and install the application, complicated and intimidating user interfaces, difficulty in navigating and finding things to do in the world, and limited options to customize the world and their experience without a sophisticated level of computer expertise. Online virtual worlds have traditionally been impeded by a number of factors preventing them from breaking through niche markets to appeal to a broad demographic. SmallWorlds is the first web-accessible, casual virtual world which is designed for mass market appeal. ![]() Mark Szulc of Adobe called SmallWorlds "the best online interactive experience currently on the web." Sitting at the intersection of web2.0, social networking, and entertainment, it wraps them all into a virtual world environment that breaks significant new ground in accessibility. SmallWorlds is a new browser-based, free-to-play virtual world aimed at the 13 years plus demographic. ![]() Auckland, New Zealand (PRWEB) May 22, 2008 ![]()
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